Target Audience
A. Demographics
- 1. Age: 25-35 years old
- 2. Gender: Both male and female
- 3. Occupation: Young professionals
- 4. Income: Mid to upper-level income earners
B. Psychographics
- 1. Interests: Hiking, camping, outdoor activities, adventure sports, nature, and environmental conservation
- 2. Lifestyle: Active, health-conscious, environmentally aware, and socially responsible
- 3. Values: Sustainability, quality, inclusivity, and respect for nature
- 4. Income: Mid to upper-level income earners
C. Geographic
- 1. Primarily targeting customers in regions with a strong outdoor culture and access to natural landscapes (e.g., mountains, forests, trails)
- 2. Expanding reach through e-commerce to outdoor enthusiasts in urban areas seeking an escape to nature during their free time
D. Behavioral
- 1. Seeking comfortable, high-quality, and durable gear for outdoor activities
- 2. Willing to invest in long-lasting, reliable products
- 3. Environmentally conscious and appreciative of brands that promote sustainable practices
II. Positioning Statement
For the spirited outdoor enthusiast who values comfort, durability, and sustainability, Mountain
Lore Outfitters is the go-to brand for reliable gear that empowers your connection with nature.
Unlike other outdoor brands, Mountain Lore Outfitters is steadfastly committed to inclusivity,
environmental responsibility, and fostering a sense of unity among adventurers. Our products
are thoughtfully designed to endure the test of time and the demands of the great outdoors,
providing you with the confidence to explore and embrace the wonders of our planet.
III. Key Differentiators
- 1. Durable and high-quality products: Designed with the needs of outdoor enthusiasts in mind, Mountain Lore Outfitters' gear is built to withstand the rigors of the most challenging adventures.
- 2. Environmental commitment: Mountain Lore Outfitters actively promotes sustainable practices, from sourcing materials to manufacturing processes, ensuring a minimal environmental footprint.
- 3. Inclusivity and community focus: By fostering a sense of unity among adventurers, Mountain Lore Outfitters advocates for inclusivity and accessibility in the outdoor industry.
- 4. Continuous innovation: Mountain Lore Outfitters continually seeks to expand its product line and improve its offerings, ensuring that customers have access to the latest advancements in outdoor gear technology.
IV. Competitive Landscape
Mountain Lore Outfitters competes with and draws inspiration from the following outdoor
brands:
- 1. Mountain Hardware
- 2. Outdoor Research
- 3. REI
- 4. Marmot
- 5. Altra
- 6. Eddie Bauer
- 7. Patagonia
While these brands offer a variety of outdoor gear and apparel, Mountain Lore Outfitters
distinguishes itself through its unwavering commitment to durability, sustainability, and
inclusivity, catering to the unique needs of modern adventurers.
Our Store
Natsy is health and wellness destination for looking well, feeling well, and performing well. Our role is to help motivate everyone to get moving and help them achieve their wellness goals.
Customer Support
Our Partners
Let’s get in touch
Sign up for our newsletter and receive 10% off your
© 2023 Natsy All rights reserved. Designed by Novaworks
