Brand Characteristics

Mountain Lore Outfitters

… the way of the mountain

Down to Earth

Thoughtful

Accountable

Responsible

Our Mission

Creating the equipment that brings people to nature.
To create quality outdoor equipment that empowers people to connect with nature.
To unite people through nature and a common love for taking care of it.
Uniting people and nature through equipment that makes the planet smile.
Helping people traverse the outdoors safely and responsibly through mindfully crafted equipment.

Our Vision

Note: “Connecting with nature, building human potential” -> this is GREAT copy for your website! Maybe a title/heading on the home or about page.

Core Values

Environmental Consciousness

We love our planet and do everything we can to treat her with love and kindness, both on and off the clock.

Collaboration

Everyone at Mountain Lore wants to help people enjoy the outdoors. Every decision we make as a team is a joint effort towards empowering those around us.

Expansion

Whether it is our product line, our awareness, or our ability to connect with nature, we are always seeking new ways to grow and bring people together.

Quality

We are committed to making consistent, high-performing products that you can rely on for your lifetime of adventure.

Inclusivity

The outdoors is there for everyone to access and enjoy, and we will advocate for inclusivity in all aspects of life.

Mountain Lore Outfitters

… the way of the mountain